Services / Healthcare marketing
Healthcare marketing patients trust, and you can measure.
Patients research before they choose a hospital, a clinic or a doctor, and more of them now ask AI assistants too. We build the system that turns that research into appointments: a site that answers their questions, doctor and specialty pages search engines understand, campaigns within healthcare advertising rules, and tracking from the first search to the booked visit.
What we build
01
Hospital and clinic websites
Specialty pages, doctor profiles and a clear way to book or call on every page, with emergency numbers where they matter. Built so your own staff can keep them current.
02
Doctor directories
A profile for every doctor at its own address, linked to their specialty and managed by your team through a simple CMS, as we built for SLG Hospitals.
03
Health content patients search for
Plain-language guides on the questions patients actually ask, written for your clinicians to review and approve before anything is published.
04
SEO and local search
Specialty and condition searches, your Google Business Profile, and the same facts across every directory patients use to compare providers.
05
AI search visibility (GEO)
Making your hospital or clinic easy for ChatGPT, Perplexity and Google’s AI answers to understand and cite when patients ask who to trust.
06
Campaigns within healthcare rules
Google and Meta campaigns planned around the platforms’ healthcare advertising policies and the medical advertising rules in your market.
07
Appointment and enquiry capture
Calls, WhatsApp, forms and consultation requests captured and routed to the right desk, so no patient enquiry goes unanswered.
08
Measured to the appointment
Which specialties, pages and campaigns bring patients, with tracking designed to keep health information out of advertising platforms.
How we approach it
A good fit for
- Multispeciality hospitals and specialty centres
- Clinics, diagnostic centres and wellness centres
- Healthcare groups whose website doesn’t reflect the care they provide
Start from the patient’s questions
Which specialty, which doctor, how soon, what it costs, how to get there. We map what patients ask before they choose, then build pages that answer it.
Accuracy before reach
Your clinicians approve medical content, and claims stay within what your hospital can stand behind. No miracle cures, no promised outcomes.
Foundation first, then growth
Website, doctor directory and tracking first; then SEO, AI search and campaigns on top, each judged by the enquiries it brings.
Measure appointments, not clicks
Reports follow patients from the first search to the booked visit, so budget moves to what actually fills the calendar.
Questions, answered
Do you have healthcare experience?
Yes. We built SLG Hospitals’ website in Hyderabad, with 18 specialty pages, 23 doctor profiles managed by hospital staff and over 30 health guides, plus SEO, campaigns and analytics, and Rockstar Wellness Center’s site with consultation booking and WhatsApp enquiries. Both are live, and both case studies show what we delivered.
Do you work with healthcare providers outside India?
Yes, we work remotely. Advertising, privacy and medical-advertising rules differ by country, so we confirm what applies in your market before any page or campaign goes live.
Can hospitals and clinics advertise on Google and Meta?
Usually, within limits. Both platforms restrict some healthcare ads, some categories need certification, and many countries regulate how doctors and hospitals may advertise. We plan campaigns around those rules from the start.
Can you guarantee more patients?
No, and be wary of anyone who does. We agree the measures that matter, such as enquiries, booked appointments and cost per enquiry, and report against them honestly.
How do you handle patient privacy?
We design forms and tracking to collect only what’s needed to respond, and to keep details of anyone’s health out of advertising and analytics platforms. Your team decides what is stored and who can see it.
Tell us what you’re trying to grow.
We’ll tell you plainly what we’d build, what it would measure and whether we’re the right fit.